Maxmedia turned to Guillotine Post to help create the High Def video to promote AT&T and Dish Network’s
powerful package of broadband access with all the latest movies, sports and television shows available. The video
plays in AT&T retail stores across the country and combines intensive graphics and upbeat music with an amazing
array of HD programs and feature films.
“It’s been a fun challenge.” says Guillotine’s President/Senior Editor Michael Koepenick. “We had to deliver the
initial cut in one week. After that it’s just been a long series of tweaks and changes to keep all the clients, networks
and legal departments happy through each new version – both in Spanish and in English.”
The team is now finishing up the 3rd refresh of the video, which involves getting approval from HBO, Showtime,
Starz, Viacom, Time Warner, and many others. Look for the videos wherever you see an AT&T store.